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Small Business & Home-Based Income Magazine
V.10 No.2
October/November/December 2007
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Business Building
Warm up your cold calls 5
3 buying obstacles you must overcome 26
The power of personal PR 58
The bookshelf - book reviews 68
Customer Service
What are your customers begging to hear? 22
People want small business customer service 24
Sales & Marketing
Professionals and price enquiries 10
Flood your business with referrals! In 4 proven steps 14
Brainstorm options before you negotiate 18
Roger's magic persuasion technique 28
The best salespeople.? 32
Copywriting makeover - facts vs. fantasy- part 1 34
Managing Your Business
Making the most of your employees' skills and talents. 38
Why profitable businesses can go bust! 40
Weathering the storm small business interruption. 44
Employee reviews - how to conduct them for mutual benefit. 46
When less is much much more 47
Do you have what it takes to be self-employed? 48
'Hot Tips - No.3' maximising your finances 59
Business & Money Making Opportunities
How to make $500 every weekend shooting adorable pet portraits! 50
The home business boom 51
Top home based business tip - is this the most overlooked strategy for growth? 52
Personal Development
C.O.A.C.H 54
This game of life - doing things together 54
Living in the shadow 55
You need someone with the know how to show you how 56
8 top strategies to achieve uncommon success 57
Technology And Your Business
14 extremely useful, time and money saving online business tools and resources 60
Is your web site marketing killing sales? 64
Small Business Success
Liam Ovenden - pioneering "third way" in recruitment 66
Miscellaneous
Stay informed -free reader service 70
Subscription form and special reader offers 72
Classified marketplace 73
Advertising rates and deadlines for next issue 71
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