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Small Business & Home-Based Income Magazine
V.10 No.4
April/May/June 2008
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Business Building
Lead generation for small businesses in slow times 5
4 steps to succeed in any economy 8
The bookshelf - book reviews 84
Customer Service
Home-based business: an interesting part of the business market. 12
Finding your market. Don't try to be superman and sell to everyone. 18
How to grow your business goldmine 20
5 tips on dealing with difficult clients 24
Sales & Marketing
"I'm in sales." Pushy, sleazy, in it for themselves, fast talker, ........go
away! 28
It's easy to turn cash into inventory, the challenge is to turn inventory into cash.
34
Six steps to avoid bad debts 36
What's love got to do with it? 40
4 marketing myths threaten your sales 44
Copywriting makeover: it's what you say and how you say it - part 1 46
The biggest copywriting secret of all time .... 48
Should you give up on cold calling as a small business marketing tool? 52
Managing Your Business
It'll never happen to me... Don't bet on it ! 54
10 secrets to creating compelling ad copy and sales letters! 56
Communicate clearly to connect 58
5 indicators that the talent shortage is killing you 60
Business planning are not dirty words 62
Business & Money Making Opportunities
How to truly leave your job 64
How to create niche businesses to make money 66
Work from home business success: keep your balance 67
5 work at home online ideas 68
How to differentiate between a legitimate multi level marketing/network marketing
business and a pyramid selling scheme? 70
Choosing the perfect home business idea 71
Network marketing: five tips to grow your home business fast 72
4 ways to make money with your website. 73
Escape herd mentality with a roadmap for success 75
Personal Development
Who do you believe you are? 76
Are you for real? 77
Gaining trust is never easy. Losing it is. 78
Your personal best in leadership 79
How to be an outrageously successful business owner! 80
Don't let stress run you out of business 82
Small Business Success
Ignite golf to torch old-school standards 83
Miscellaneous
Stay informed -free reader service 86
Subscription form and special reader offers 88
Classified marketplace 89
Advertising rates and deadlines for next issue 87
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